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Challenges in Intellectual Property: Digitalisation, Counterfeiting and Sustainability
If you had been asked some years ago which development has entailed the greatest revolution in trade, the answer would have been obvious: the Internet. This is because the Internet and the digital revolution it has brought along have not only generated an endless stream of opportunities for companies to access new consumer bases to market their products and services to – thanks to the opening of new potential markets that transcend traditional borders – but have also brought on a number of unexpected challenges.
This entry was posted on 1 April 2022 by Rodrigo López Crespo in IP.